A world of chaos gone chaUs has lost its North Star.
Nationalism vs. Globalism, Individuality vs. Community, and 8 billion humans of multiple cultures sharing space with multiple other species are now on the brink of going too far.
Home can no longer house a world of Either Or because we are so … much … more.
We are And.
So, off we go with that little 3 letter word … a global dysfunctional family of orphaned nations hurtling through Infinity on a tiny spit of land called Earth, all seeking the same ultimate thing; a sense of comfort, purpose, and worth.
You don’t have to be a mindreader to understand that dire desire given our current mind-field of reactivity.
Amidst increasing tech connect & disconnect, fusion & confusion, we’ve forgotten something crucial: Us. We’ve not yet grokked that our global vibe – our global melody – is composed of and depends upon uniquely individual notes to create the planetary harmony.
We may all be One but we are also really different. And that dichotomy has become an anomaly, though it shouldn’t. We need to tweak the tune. Play it differently. Play more consciously. More conscientiously.
We don’t have to love each other. Or even like each other. We just need to figure out how to tolerate each other … to balance our differences respectfully and allow those overlapping notes to create complimentary chords that are part of arrangements, stanzas, refrains and choruses whose overall rhythm is in “Sync” :-).
We’ve reached an existential crossroads. A struggle like no other. A birth on earth whose “b’earth” contractions are accelerating and intensifying in real time for the very first time – and for which we have precious little time. We need to chill, to change the tempo, to get more lyrical and less cynical … to view the face of our Global Selfie from its “good” side with a global party that rewrites our tired storyline before it writes us Act III finale.
Synchronistory is a breathtaking future televisionary event; an interstellar “B’earthday” Party for the Planet starring every living being in a dazzling music-driven celebration about us all – broadcast live worldwide.
Cacophony becomes symphony and our planet becomes a vibrantly living “Global Selfie”, pulsing to the vibe of every unique body with a worldwide audience who gets spaced out & tuned in … and who doesn’t just come to an event. They become it.
From sizzle and soul to international luminaries & locals …Read More
… from Nature to Human Nature … Sync captivates the global imagination with unimagined creativity, interactivity, gloss and glam. Crossing time zones, politics, cultures and religions, Synchronistory is televisionary because we put the human back in Humanity with an interstellar and interactive new storyline which honours our complexity and harmonises our continental community – simultaneously.
We need to reinvent ourselves and redefine much needed boundaries in ways which balance top-heavy Competitive with more complimentary Cooperative in order to accommodate a world of Many.
Like the human body, the Global Body comprises many unique parts to keep it alive. A limb can’t be a lung and a China can’t be an India. Nor should they be. Yet all parts are vital in their individuality to maintain the health of the entirety.
Imagine if we could reimagine the face of our Global Selfie similarly – from the “insight out” – and rock this planet while stirring the soul. Nothing like a spectacularly epic global party to help us do so …
Sync’s genesis spans more than thirty years. In 1987 on the floor of a New York City living room with a map of the world a perennial question was posed in earnest: who in heaven are we and why on earth are we here? Eleven years later on the floor of the United Nations that question would resound in the form of HANDS AROUND THE WORLD: HUMANITY CELEBRATES THE MILLENNIUM during a world television forum addressing the future of this upcoming defining moment in history.
All the rhetoric and wisdom of the ages would no longer suffice for such a turning point in time. It merited a revolutionary-evolutionary next step. From conceptuality to actuality. Nothing short of a hands-on event with an unheard of theme (a multicultural celebration of Humanity, broadcast live worldwide) could captivate a global audience’s attention and perhaps instil wonder.
Thus a dazzling hi-concept television program was born. It would capture the majesty of a global home inhabited by billions of intimate strangers struggling to co-exist … and all because of a simple choice they were uniformly denied; to be born.
What sounded like a “psy” fi film starring everyone on earth in their unprepared roles of a lifetime was to become a bonafide adventure in reality involving American, British and ultimately French partnerships.
HANDS would become a prototype for transcendent, experiential programming at its most innovative. It would rival the global televised sporting events and awards ceremonies (typifying the competition-driven genre) by expanding an already massive niche market to an even greater niche-less and timeless one.
A man-made celebration of our many-cultured multi-faceted self. The notion was unprecedented.
Ambassadors, media titans, corporate CEOs and celebrity alike read, heard, and affirmed the familiar catch-phrase that would become an invitation to dream-weave.
“When was the last time you were invited to a party that spanned the globe, was attended by a few billion people, transcended time, culture, politics and religion … and the guest of honor was the entire world population?
Welcome to Hands Around The World:
Humanity Celebrates The Millennium”
HANDS garnered attention and momentum during the fertile pre-millennial years – from the office of BBD&O Worldwide’s CEO, Phil Dusenberry, to the boardroom of the Nobel Committee in Norway, from the White House Millennium Commission under Clinton, to Britain’s under Tony Blair. Yet the timing was premature. Following Princess Diana’s death (which galvanized world focus like the first moon walk), there hadn’t yet been a 9/11, nor a War on Terror, nor an Indonesian Tsunami, nor a volcanic ash cloud from Iceland, nor a global economic-environmental-morale crises … not to mention the FaceBook-Twitter generation that changed how we communicate.
These and countless other events bonded the global community in a “catastrophic” way. During these years HANDS hibernated, incubated, germinated and matured as the world became enamored with paradoxical parallels of Crisis-mode & Celebrity, Connection & Disconnection … facilitated by a potent combo of Media and Technology which deepened this trench.
Every generation has its doomsday rumblings. Perhaps ours differs this time because of a fundamental truth; our playing field is vanishing. There are more and more of us. And diminishing, depleting resources. Earth is a global body brutalized by her unconscious offspring who now awaken to revolutionary advances that can offer regeneration, should the choice be exercised unilaterally.
HANDS eventually reemerged with its same fundamental motif now tailored to a more bruised and sober planet, this time incorporating German partnership. Making history in synchronicity …
Humanity’s Global Moment
Thanks to the strides in technology, the very medium that simultaneously connects and disconnects us has now sufficiently paved the runway. A television event honoring every being everywhere at the same global moment in time is both a viable broadcast reality … and perhaps even moral necessity, as encroaching natural and manmade threats to our survival accelerate.
From environmental concerns to environMental, Civilization is poised for a dynamic shift. Synchronistory encourages this through the creation of a watershed moment … a cultural phenomenon for all time
– by conscious design.
Founder | Creative Director