Alan helped establish the first EarthDay, served on staff of Environmental Quality Magazine, and participated/contributed to the First International United Nations Conference on the Human Environment, in Stockholm, Sweden in 1972. He founded the 501 C3 Non Profit, Environmental Education Group (EEG est. 1972). EEG has its star projects in the Green2Gold Incubators and Workshops for sustainable economic development, major world helping, responsible solutions, the Small Business Entrepreneurship Center, and the TECHBREW Multi-Dimensional MEGAMIXERS.
Mr. Tratner was president of the non profit Inventors Workshop International (IWI est.1971) and Entrepreneurs Workshop. He is a prolific inventor in renewable energy and transportation, and a serial entrepreneur, and has helped over 100,000 members of Green2Gold and IWI for over 50 years. Alan has conducted over 5,000 workshops and seminars around the globe, from Stanford University to Moscow, Russia. He is a former Professor of Environment and Energy. Alan created and managed the U.S. SBA's Santa Barbara County Small Business Development Center, and is a SCORE counselor.
Alan has been dubbed the "Minister of Ideas" by the media, and has appeared on, and been featured in most of the leading media of our times, from CNN, CNBC, Oprah, Good Morning America, The Today Show, Tomorrow Show, NPR, Wall Street Journal, Time, Business Week, Newsweek, USA Today, Sustainable Industries, Fortune Small Business, INC, etc., to numerous radio programs, and newspapers. He was co-host of the nationally syndicated New Venture Money Show and Inventors Workshop on the Air featured on the Business Radio Network in 90 USA cities. Mr. Tratner was the Editor in Chief of Energies Journal of the Solar Energy Society of America, publisher of the Geothermal Energy Magazine and Geothermal World Directory, was Executive Director of The Geothermal Energy Association, and Green Retailers Association, and was director of the Green Business Conferences, created the first national Eco-Inventors and Eco-Entrepreneurs Workshops, and the New Environmental Technologies Exhibits at Eco Expos across America during the 1990's.
Green2Gold produced and cosponsored the Clean Business Investment Summit and is co-sponsor and producer of Entrepalooza! and performs the transitional consulting for sustainability, businesses, and institutions entering the Green Economy. Green2Gold has also created a California Climate Resources Guide for the state that covers climate mitigation, adaptation, and resilience. Professor Tratner presented in EarthDay's 50th anniversary, on April 22, 2020, a Planetary Summit.
Alan has received numerous awards and recognitions, ranging from the White House to governors, mayors, and in 2012, Alan was inducted into the International Green Industries Hall of Fame and honoured for his Lifetime Achievement and is the Chairman for the California Space Enterprise Center, a major development for Private Space Enterprise.
